ERIN C. DAWKINS

Marketing and Communications Professional

Over ten years of experience in strategic marketing, public and media relations, branding, event management, B2B marketing, graphic design, social media, writing and editing. Strong leadership skills, detail oriented and a creative thinker.

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DIRECTOR OF MARKETING
ALL ACCESS TAGS, TROY, MI

April 2016 - Present

  • Communicate and promote brand products and services.

  • Develop visually appealing designs for website, print material.

  • Collaborate with designers, partners and clients on production, design to meet their branding standards.

  • Manage website, blog and social media channels.

  • Translate requirements into high-level designs.

MARKETING COMMUNICATION MANAGER

AMERICARE MEDICAL, INC., TROY, MI

March 2014 - April 2016

  • Supervision and maintenance of corporate websites and social media channels to provide updated information on career opportunities, educational programs and current industry news.

  • Work closely with internal recruiting department to identify source candidates and meet agency growth target.

  • Design and provide copy for all corporate literature, brochures, presentations and internal / external advertising and mailers.

  • Coordinate logistics for all corporate events; maintain budget, establish relationships with vendors, coordinate outreach efforts for sponsors and volunteers for the organization and its non-profit venture, the Michigan Spinal Cord Injury Association.

  • Serve on Board of Directors for MSCIA, attend annual meeting as representative.

MARKETING COORDINATOR
ANESTHESIA STAFFING CONSULTANTS, INC. BINGHAM FARMS, MI

June 2009 - March 2014

  • Develop and Maintain marketing materials that align with company brand.

  • Administer advertising database with client and prospect information and direct mailing lists.

  • Provide ongoing support to the business units in the utilization, coordination and implementation of assigned projects.

  • Coordination and planning of large events on behalf of organization by managing fiscal duties such as event budgeting, expense tracking, invoicing and revenue reconciliation.

  • Attend recruiting events on behalf of organization.

 
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EDUCATION

BACHELOR OF ARTS IN JOURNALISM

May 2004

Columbia College Chicago
Chicago, IL

MASTER OF ARTS IN ENGLISH

December 2010

Wayne State University

Detroit, MI

  • Loughead Eldredge Scholarship

      Recipient - 2010

  • Tompkins Award in Dramatic Writing -

       2011

  • Louise Heck Rabi Award in Dramatic

       Writing - 2011

 

ADDITIONAL EXPERIENCE

BRAND AMBASSADOR
DETROIT FREE PRESS MARATHON

2019 & 2020

  • Serve as a race representative and work on the consulting team to offer feedback and input.

  • Engage with members of the Michigan running community through social media outlets.

  • Participate in community outreach initiatives such as group runs to promote the race.

  • Engage in live workouts, live chats, etc.

  • Volunteer as a representative at the Detroit Free Press Race Expo on race weekend.

 

RELATED SKILLS

Keyboard and Mouse

PROJECT MANAGEMENT

Laptop Writing

EXCEPTIONAL WRITING AND EDITING SKILLS

Organized Desk

BUDGETING & COST ANALYSIS

Workspace

WEB AND PRINT CONTENT DEVELOPMENT

young-female-graphic-designer-using-grap

PROFICIENT IN ADOBE CREATIVE SUITE - INDESIGN AND PHOTOSHOP

Working with Laptop

ADVERTISING, DIRECT MARKETING,
BRANDING FOR TARGET AUDIENCE

Green Typewriter

PRACTICED IN AP STYLE

 

HIGHLIGHTS

Personal Achievements

 
 

VIDEO PORTFOLIO

Home Health Corner
Bloomfield Community Television

Head Writer & On-Air Talent

"Home Health Corner" was designed for health care professionals to answer questions and address issues for the elderly aging in their home. Many of the topics included safety tips, health and wellness.

 
 

SOCIAL MEDIA MARKETING - AMERISTAFF NURSING SERVICES

Project Objective:

Social Media is a staple to any marketing strategy. An objective of increasing awareness of services to the public and to increase a consistent social media audience was through writing and distributing articles to appeal to the Baby Boomer audience, or Sandwich Generation. There are over 1.15 billion Facebook users, with 47% of Americans stating that Facebook is their number one influencer of purchases.

Results:
Increasing brand awareness through social media isn’t just through posting on Facebook every day. It is a matter of identifying your target audience, finding out what they “like” and tailoring your content to
speak to what they are seeking. After increasing the Facebook following over 27% in the first six months, I also partnered with WXYZ.com to insert ads in the most prominent ways. The articles and publications
were written to appeal to our target audience. Not only did this increase brand awareness, but it also brought in new business.

iphone
 
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GRAPHIC DESIGN &
VISUAL COMMUNICATIONS

Image by Kaitlyn Baker
 
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PRESS RELEASE WRITING SAMPLES

Folded Newspapers
 
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RADIO ADVERTISING

Copy Writing Example

 
Office with a View
Organized Desk
Workspace
Two Pens on Notebook
Laptop
Keyboard and Mouse
 
Notepad on Desk

"Be yourself; everyone else is already taken."

-Oscar Wilde

 
 

CONTACT

176 Highland Ave.
Clawson, MI 48083

(248) 787-9351

  • Instagram
Notepad on Desk